A December of solidarity: chocolate, coffee, and research against multiple sclerosis

A December marked by solidarity and commitment

Last December, Idé Coffee chose to put its love of fine food and drink at the service of an essential cause: research into multiple sclerosis (MS). Through a charity sale of chocolate and coffee, the company mobilized its teams—as well as its customers, partners, and friends—to turn a simple gesture into a tangible impact.

Every euro goes to research

The result of this mobilization is now formalized by a symbolic moment—the presentation of a “giant check”—but the impact is very tangible: every euro raised through this initiative goes entirely to multiple sclerosis research. These funds directly contribute to supporting scientific projects, advancing knowledge, and ultimately improving treatments and the quality of life for people living with MS.

When a company brings people together, research progresses faster

This type of initiative illustrates a positive dynamic: companies that integrate commitment into their culture and give their teams the opportunity to carry out meaningful, clearly identifiable actions that are aligned with strong values. It is these mobilizations that create momentum—and accelerate progress.

Thank You

We would like to express our sincere thanks to Idé Coffee, its management, and above all to all the teams involved. Your chocolate-coffee campaign in December transforms solidarity into progress and helps advance research.

Photo: Geert Windels, owner of Idé Coffee, and Cedric Swaelens, Director of the Belgian Charcot Foundation, fighting multiple sclerosis.